Eligibility for Creative Credits Projects
Please note that the project eligibility has been amended for wave two.
Projects carried out using a Creative Credit must meet the following criteria:
1) The creative business(es) used to complete the work must:
a. Be listed on the Creative Credits gallery
b. NOT be owned or managed by family members or relations of the owners, managers or employees of the recipient business.
c. NOT have completed paid work for the recipient business within the last 5 years.
2) At least 80% of the £5,000 spend for the project must be spent on creative activities. It is at NESTA's discretion whether or not an activity is considered creative. The following list gives examples of activities that in NESTA's view would NOT be considered creative. Whilst these activities (or combination thereof) may be included in projects, they must NOT constitute more than 20% of the £5,000 total spend.
a. Legal or registration costs in connection with the protection of intellectual property
b. Physical distribution or listing costs
c. Purchasing space for trade stands or tradeshow fees
d. Staffing costs for events or face-to-face selling
e. Sponsorship
f. Funding promotions or discounts to customers
g. Printing costs or printing set up charges
h. Direct postal mail or phone campaigns
i. Data collection
j. Purchasing of advertising space or airtime
k. Webhosting
l. Search engine pay-per-click campaigns
m. Installation or purchasing of ‘off the shelf' content management systems
n. Purchasing of domain names
3) Projects that involve expenditure in relation to a website must clearly involve one of the following innovation improvements:
a. Opening up a new market to the business
e.g. Providing a route to do business with the public where only trade customers had been targeted previously.
b. Altering the way the business distributes its products.
e.g. Adding e-commerce to a site where it wasn't previously used.
c. Providing a new way of interacting with customers
e.g. adding functionality for newsletters or blogs or interaction with social media.
d. Improving the way a site performs on search engines or user experience
e.g. Search Engine Optimisation (SEO)
Changes that only alter the design or text content of the website without providing one of the above improvements will not be eligible. It is at NESTA's discretion if the proposed changes meet these criteria.
