The White Room

The White Room is a creative consultancy that connects people, technology and businesses across the creative economy.


We have developed a unique service for companies that are looking to harness Social Media to transform their business practices: SOMA.

SOMA is an Enterprise 2.0 consultancy service, helping businesses to fully understand and exploit the power of social media technologies and practices within their organisation.


"Surely Social Media is all about marketing, isn't it?"

Well, there is a common misconception in modern business that Social Media is purely about marketing your company or brand in new and ‘trendy’ spaces. However, Social Media is about far more than just ‘reaching new customers’. The real value of Social Media is in ‘the conversation’ - the conversation between you and your customers.

Have businesses ever been in a position where we can truly engage with our audience to understand about what they want from your company - not what you think they want?

As the recession continues to bites hard, smart businesses will embrace Enterprise 2.0 as a means to communicate, collaborate and innovate - not just for our customers, but with our customers.


SOMA has been developed to help companies transform their business from the inside, outside. Harnessing the collective intelligence in your organisation translates into competitive advantage by increasing innovation, team productivity and agility.

SOMA’s flexible range of services will enable you to:


- Engage with customers, employees and stakeholders
- Build relationships and communities to empower people
- Facilitate the generation and emergence of ideas
- Generate new products and develop existing ones
- Research markets quickly and efficiently
- Foster innovation and transform your company


Supported by simple, web-based technologies, our experienced consultants work alongside key members of your team, helping you to prepare, design and implement a social media strategy tailored to the specific requirements and objectives of your organisation.

1. Plan - Social Media Audit
2. Design - Create your web 2.0 strategy
3. Implement - Create and integrate the collaborative tools to transform your business