Access
Founded in 1999, Access is a Manchester-based, ideas-led, full-service creative agency with a can-do attitude, now employing 20 members of staff across four departments: creative, account management, digital and production.
Our core strengths include design, brand development, web design and development, direct and digital marketing and advertising.
Built on the three key pillars of creativity, service and quality, we offer our clients results-based marketing solutions; always focusing on using the most appropriate solutions. We also pride ourselves on providing honest, straight talking advice and well-targeted integrated campaigns, built upon key market insights
Our specialism has developed as we have, with clients falling into public sector, travel and tourism and business-to-business sectors. Our experience also spans beyond the UK market, working on business-to-business campaigns on a global scale with a number of our clients.
Greater Manchester Police Burglary campaign
The brief: To create an umbrella identity that tackles Greater Manchester Police’s burglary problem, but can also integrate into future social marketing activities.
Our approach: Reports showed that no matter how small the gap in security, the risk remains the same, with thieves squeezing through open windows and doors. We brought this to life with our creative treatment and headlines that reinforced these messages. Our identity has been truly integrated into force communications and has been used across 6-sheets, outdoor banners, bus sides and rears, posters, promotional materials, in PR ops and postcards.
Results: This campaign resulted in a decrease of 24% in domestic burglaries during 2007. One recent drive consisted of home visits from PROs, who assessed homeowners’ security measures and then left an ‘action pack’ with posters and window stickers to display. Above all, our work has helped to drum up community and send a united message to potential thieves.
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Launch of NHS Cumbria
The brief: To promote the new NHS Cumbria service, emphasising a healthier lifestyle for all – focusing on the three main issues than affect Cumbrian’s health – alcohol / smoking and obesity.
Our approach: We wanted to galvanise Cumbrians into thinking about their health and offering them a series of interventions for improving it. We used ‘Cumbria health counts’ as our positioning and numerical messages that relate to the positive effects of a healthier lifestyle and how to achieve your own personal goals – with the help of all the resources the NHS has on offer. Using press, outdoor and directing them to a dedicated website, our initial objective was to create awareness for the new service and encourage calls to the local NHS. Our longer-term objective is to build on this by developing specific social marketing solutions for discreet audiences within the region.
Results: The research carried out into the creative approach was extremely well received, with the audience citing the need for real facts using real people as core to them believing the messages. Anecdotally the campaign has been well received across the whole county – which is excellent news given the diverse nature of communities within Cumbria. It has also provided us with the opportunity to engage at a local level with communities, creating partnerships with local businesses, local authorities and housing associations.
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Office of Fair Trading Scamming Online
The brief: To warn consumers of the dangers of online scamming techniques targeting vulnerable socio-demographic groups that are likely to be drawn in by ‘scamming’ websites and emailers offering miracle cures; and easy weight-loss options. If it looks too good to be true – it probably is!
Our approach: What a great brief! We are all conned at some point during our lives and therefore the most important consideration was to focus on the most vulnerable and relevant audiences in order that we allocate funds effectively. Initially we were asked to produce two ‘fake’ campaigns: one for a diabetes cure and one for weight loss. We used a series of online tools; including pay per click, website optimisation, emailers and banner display advertising to attract interest in our fake scam and then directed all responses to the Consumer Direct website.
Results: Over 15,000 people interacted with our campaign during the month-long activity – hopefully learning not to trust everything they see on the Internet.
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Examples of Work
