GyroHSR
The largest pool of B2B talent
GyroHSR is the leading B-to-B integrated marketing communications agency network, operating 18 offices in 10 international locations across Europe, North America and the Middle East. We’ve been driving global business brands for over 3 decades. We are made up of 600 creative marketing professionals producing award winning creative. GyroHSR serves many industry-leading clients including; Audi, First Data, GE, Hobart Corporation, John Deere, Nokia Siemens Networks, Pitney Bowes, Sony, T-Mobile, USG and Virgin Atlantic.
That scale and stature gives us the advantage of attracting the best people out there – including a team of brilliant strategic planners, Public Relations specialists, Digital experts. Together with a creative team that includes B2B specialists, industry experts and technical writers.
GyroHSR in Manchester is a wholly owned subsidiary of GyroHSR and is fully integrated into the GyroHSR Group. We are a large stand alone regional agency with a fully integrated service offering all disciplines within the marketing communications mix, employing 45 staff with an annual turnover of approximately £7m. In Manchester the agency has a trading record spanning many decades and works with some large, well known household brands both in the UK and abroad including Sage, Bupa, DAF, Tyco, David Brown and Sigma Lifesciences to name just a few. The agency has a huge amount of experience in branding and and PR work.
As an international integrated marketing agency, GyroHSR delivers powerful ideas that build deeper, more meaningful relationships between people and brands through advertising, brand strategy, direct marketing, digital, public relations, and relationship marketing.
For more information, please visit www.gyrohsr.com
David Brown
The challenge
• David Brown is one of the world’s leading engineering companies but its brand positioning and marketing no longer reflected its status as a major player
• A global leader in gearing solutions with a broad product offering and a diverse range of markets (geographic and vertical), the business was recently acquired by Clyde Group with aggressive growth targets (17% YOY)
• With a 5 year business plan in place our goal was to deliver this by overlaying sector experience over geographical growth markets
Our approach
• Position David Brown as a global market leader
• Build upon their knowledge, expertise and sector experience
• Find a single ‘core’ proposition that David Brown can own in its marketplace and use this as a platform for motivation, growth and development of its business – internally and externally
• Find a positioning that works across products, sectors, geography and time that can be flexed according to specific audience needs to make it relevant and engaging
• Develop a consistent brand identity, look, feel and tone of voice
Solution: Give people something to believe in
• True differentiation in the marketplace comes from owning the proposition that is of highest priority to your clients
• Recognise that absolute assurance is the primary customer concern and that customised solutions are the way to address that
• Develop and execute a brand awareness campaign as well as sector specific lead generation campaigns working with David Brown across all marketing disciplines to ensure consistency and impact of message
Creative
GyroHSR designed a series of stunning computer-generated images of products that use David Brown gears to make engineering the hero. The images were backed up by copy that told the full story of how David Brown engages with customers at the deepest level to gain an intrinsic knowledge and understanding of their business thus supporting and re-enforcing the brands proposition/ positioning.
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