Golley Slater PR
St Ann's Hospice
Objectives:
Create stand-out in the crowded regional charity marketplace
Support St Ann’s Hospice’s fundraising team in securing 2000 registrations and 1800 walkers for the second MMW – doubling 2007’s figures
Support St Ann’s Hospice’s fundraising team in generating a gross income of £100k from the Walk
Increase the amount of media exposure surrounding the 2007 MMW by 50%
Strategy:
Targeted media relations campaign
Celebrity endorsement
Obtain support of corporate sponsors
Outcome:
1848 walkers took part in the 2008 Manchester Midnight Walk – 48 over target
£115,000 gross income banked – £15k over-target
Media coverage increased by 50%
Editorial Equivalent Value = £168,775.92
ROI = 3,375%
"Thank you to everybody at Golley Slater for the PR contribution to these excellent results so far... (we still have money coming in!)"
Catherine Williams, Head of marketing and fundraising, St Ann’s Hospice
Services Offered
None
Sector Experience
None
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A4e's objectives:
- Increase positive brand awareness in Manchester
- Cement relationships with key stakeholders (Local government, DWP, clients and leading employers)
- Create a buzz among employees
GS' strategy:
- UK’s Biggest Job Interview
- A4e in conjunction with Job Centre Plus
- 300 jobs up for grabs on the day
- 60+ A4e advisors involved on the day
- Manchester Town Hall
- VIPs incl. Lord Mayor of Manchester, winner of BBC’s The Apprentice, Tim Campbell, Emma ‘Secret Millionaire’ Harrison plus MPs with special interest in employment issues
- PR, web development, social networking and SMS campaign, radio advertising and PR
Outcome:
- A4e's relationship strengthened with local government and DWP
- Positive media coverage
- Collateral for internal/external marketing use
- Over 300 people placed in jobs
Services Offered
None
Sector Experience
None
The Army
Objective:
- Provide recruitment related support to the
- Army regionally right across the UK
Strategy:
- PR, advertising, online and direct marketing services
- Target 16-24 year olds
- Focus predominantly on infantry recruitment
Outcome:
- Best Public Sector campaign Gold CIPR award (2008)
- Above target recruitment for 42 Brigade for last three years
"Golley Slater has a teamwork based ethos and a visible desire to achieve client satisfaction in all it does, the company has become a partner in the delivery of the Army’s recruiting objectives."
Mark Bainbridge, Director of Marketing
Headquarters Recruiting Group, The Army
Services Offered
None
Sector Experience
None
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Services Offered
- Advertising or PR
Sector Experience
None
