JAMpr Ltd
JAMpr is a small but perfectly formed consultancy, offering both public relations and creative services, the latter provided by our subsidiary company, JAMcre8tive.
We’re an enthusiastic, creative and dedicated bunch with a wealth of big brand experience and we’re not afraid to use it!
Why JAM? Because like the stuff you put on your toast there’s a different flavour to suit every taste. We recognise that what works for one client wont necessarily work for another, so instead of trying to squeeze a square peg into a round hole we put our heads together and create strategic campaigns tailored to each client’s specific needs.
With the right approach comes the right results and that’s what we’re passionate about - that and delivering the best possible service to our clients.
More recently, influential marketing magazine, The DRUM, voted JAM as one of the top 20 start-up companies in England, based on our successes, client base, pedigree of previous careers and general tenacity. We are massively proud of this accolade!
Our JAM jar is brimming with a range of creative solutions...what's your flavour?
The VELCRO® brand Celebrity Art Challenge
The Brief:
To raise awareness of the wide range of VELCRO® brand products and the range’s multitude of uses, along with meeting the company's corporate social responsibility target by raising money for charity.
The Solution:
The VELCRO® brand Celebrity Art Challenge, which tasked celebrities with creating a piece of artwork using VELCRO® brand products, which could be auctioned off to raise money for Children In Need.
The Results:
JAMpr recruited a variety of celebrities from Borris Johnson, Joanna Lumley and Dave Spikey to Amir Khan, Gail Porter and Liz McClarnon, who all created wonderful pieces of art, which were sold off on eBay.
The artwork was displayed in a unique exhibition in Manchester in the run up to Children in Need. The exhibition was launched with a champagne reception, where individuals and the press were invited to preview the artworks and meet celebrities that had been involved.
The live Children in Need show gave BBC airtime to the campaign as Liz McClaron and Ellis Hollins featured on the show, which drove visitors to the dedicated website www.thevelcrochallenge.co.uk
JAMpr secured a wealth of coverage across varying media including TV, radio, national and regional newspapers and web.
The head of press for Children in Need was so impressed with the creativity of the campaign and the calibre of celebrity recruited that she contacted JAMpr directly to congratulate the team on a job well done.
Services Offered
- Advertising or PR
- Design or Web design
Sector Experience
- Fashion
- Furnishing
- Textiles
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Close XResults in the Recession - Kensington Financial Management Consultants
The Brief:
• Initiate and increase brand presence in target publications
• Create stand-out from competitors
• Generate national news headlines
• Encourage visitors to the website, get the phones ringing to ultimately increase the client base
• Take KFMC from a top 20 debt management agency to a top 10
• Position KFMC as knowledgeable, trustworthy and understanding
The Solution:
As journalists had never heard of KFMC but received regular material from the larger debt management specialists, JAMpr had to win them round with quality editorial, hard-hitting news stories, topical features, interviews, images and quotes. Key messages were to focus on how consumers could avoid getting further into debt and provide sound advice on becoming debt-free, demonstrating KFMC’s ethical approach to debt management.
The campaign was to position the company as caring, understanding and approachable, and to encourage people to talk about financial issues, removing taboos around the subject.
Activity began with communications with key journalists, introducing KFMC and its services, offering out comments, features, releases, reader tips and interviews to help put KFMC front of mind.
A series of Christmas-themed pieces were issued at the end of 2008, focusing on the cost of Christmas and debt diets for the New Year.
2009 kicked off with a hugely successful stunt in Manchester – the KFMC Credit Card Amnesty. As the total UK personal debt reached £1.4trillion, the nationwide Credit Card Amnesty was designed to encourage the public to take stock of their finances and ditch the debt for good.
Creative news pieces were issued at key times of year, alerting consumers to debt management issues, e.g. avoiding debt for Valentine’s Day, mum’s requesting expensive cosmetic surgery as Mother’s Day presents and Dad’s being duped out of Father’s Day gifts.
A well-timed piece was issued with the launch of chick-flick Confessions of a Shopaholic. JAM conducted a national survey to better understand Brits’ shopping habits, which revealed more people are in debt due to shopping than from gambling. We coined the term shoporexia, which proved a hit with the media.
In line with the wedding season we released a headline-grabbing piece; ‘Wedding Debt Outlives Marriage by 5 Years!’, citing wedding debt equates to £26k, which would take 16.5 years to repay whilst the average marriage lasts a meagre 11.5 years. The resulting coverage was phenomenal.
We developed various innovative and topical press releases on other debt issues; our hard-hitting news on the cost of funerals and also DIY disasters, hit the national newspapers every time, achieving huge amounts of coverage despite competing with other key headline news stories e.g. Michael Jackson’s death and bank holidays.
Comment pieces were issued on The Budget, changes in debt legislation, student loans, the saturation of debt management companies, which resulted in impressive amounts of coverage on industry websites and magazines, such as Credit Control Risk, Credit Today, Creditman.biz, Cherryplc and Crain’s.
We issued news on KFMC’s growth and success, including updates on awards won, and financial education initiatives, all of which were published on Manchester business pages and in finance industry titles.
The Results:
- PR value of £1.6million
- 67.4million opportunities to see
- 24:1 return on investment
- KFMC moved from a top 20 debt management agency to a top 6
Coverage highlights:
- 12 pieces for Credit Card Amnesty
- 30 pieces for Shoporexia release
- 17 pieces for job creation / company growth release / feature / interviews
- 52 pieces for wedding debt release
- 28 pieces for DIY disasters release
- 13 pieces for Best Places To Work release (Manchester region only)
- 12 pieces for Award for Excellence release
- Total for 12 months: 223 (18.5 pieces per month average)
Services Offered
- Advertising or PR
- Design or Web design
- Film and video
Sector Experience
- Financial services
Tool Talk - Carl Kammerling International
The Brief:
• Manage the CKI brands within key trade press
• Penetrate other markets over the electrical channel to establish CKI as a leading brand
• Establish CKI as industry leaders
• Understand and communicate the benefits and range of the brand to target audiences
• Strengthen CKI’s position within the market through a strategic and effective PR campaign
The Solution:
A series of timely and relevant product releases were issued on a regular basis in order to keep the brand alive in the eyes of both the media and audiences.
A wealth of bespoke, issued lead features were researched, drafted and pitched to leading publications across all trade sectors, not just electrical. The features focused primarily on issues affecting the industry but were intrinsically linked back to one or more of CKI’s products acting as a solution to the problems the market was facing and were used to set CKI apart from its competitors.
Product giveaways were an integral part of the campaign, winning editors over by offering something to their readers, whilst winning favour with end users and ultimately building CKI’s database of contacts.
Product tests were conducted to allow editors to experience the quality of the tools first hand and report back on them in their publications.
Editor visits were conducted to allow CKI and its key media to meet face-to-face and communicate freely.
Working with leading electrical title, Professional Electrician & Installer, which ran a regular column on a different apprentice each month – free of charge, bolstered CKI’s apprenticeship scheme, Bright Sparks.
To further strengthen relations, JAM invited key editors to attend CKI’s focus groups, where they interacted with tradesmen and tested the tools first hand.
JAM hired a photographer to capture action shots of the tools in use to support features. The photography was so impactful editors allocated additional space for CKI features, with Professional Electrician using one striking image as its main cover shot – free of charge.
The Results:
- Total of 87 outputs
− 192 cuttings = 16/month - 3.7/week
− PR Value: £622,652.52
− ROI: 12:1
− Opportunities to see: 5,561,783
Services Offered
- Advertising or PR
Sector Experience
- Aerospace
- Agriculture
- Automotive
- Biotechnology
- Building services
- Call centre
- Chemicals
- Communications technology
- Construction
- Consultancy
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Close XExamples of Work
-
The VELCRO® brand Celebrity Art Challenge
-
Results in the Recession - Kensington Financial Management Consultants
-
Tool Talk - Carl Kammerling International
Services Offered
- Advertising or PR
- Design or Web design
Sector Experience
- Building services
- Call centre
- Construction
- Consultancy
- Design
- Digital media
- Ecommerce
- Events management
- Financial services
- Food and drink
- Furnishing
- General business services
- Healthcare
- Hotels
- Leisure
- Media
- Packaging
- Paper/print
- Professional services
- Public relations
- Retail
- Security
